- 35 PERCENT INCREASE IN HOMEOWNERS WANTING A GREENHOUSE TO ‘GROW THEIR OWN’ SINCE LOCKDOWN
- LANCASHIRE-BASED MANUFACTURER LAUNCHES SAME-DAY ‘VIRTUAL HOME VISITS’ TO DEAL WITH DEMAND
Historic Glasshouse and Greenhouse manufacturer Hartley Botanic is experiencing a renewed demand from homeowners in their beautiful, handmade Greenhouses during lockdown, as the benefit of being more self-sufficient and ‘growing your own’ is thrown sharply into focus. The Lancashire-based business, which has been operating since 1938, has experienced a c.35 percent increase in customers citing ‘growing their own’ as the primary reason they want to invest in a Glasshouse or Greenhouse since lockdown, with customers saying they ‘never want to be caught out like this again.’ To meet the growing demand of homeowners desperate for a Hartley Botanic, the manufacturer has launched same-day ‘virtual home visits’ to help speed-up the planning of customer orders and prevent a backlog once production starts again.
In normal times, Hartley Botanic finds that somewhere between 10 and 15 percent of customers cite growing their own as the primary reason for buying a Glasshouse of Greenhouse, but since lockdown, this has increased substantially. More customers than ever are purchasing a Greenhouse with becoming self-sufficient being the primary driver. In addition, a number Hartley Botanic customers who already own a Greenhouse, are making use of their beautiful garden structure as an alternative space to while away the hours.
Tom Barry, Managing Director of Hartley Botanic said; “It is probably decades since we have seen such an interest in growing your own and becoming more self-sufficient amongst those interested in our Greenhouses. The current experience is clearly changing consumers’ thinking, approach and priorities. Being able to produce your own food taps into the most basic of human needs. Ultimately, for many people ‘growing their own’ is the right choice for their own health and wellbeing, allowing them to feel more secure.”
To help deal with increased lockdown demand, the manufacturer has launched same-day ‘virtual home visits.’ The new service will allow the Greenhouse experts at Hartley Botanic to view homeowners’ gardens remotely – providing advice on Greenhouse location and important considerations when it comes to installation and maintenance. Hartley Botanic will have the ability to visit homeowners in their gardens on the same day, speeding up the ordering process.
For more information about Hartley Botanic’s ‘virtual home visits’, please visit: https://hartley-botanic.co.uk/customer-update-launching-new-virtual-sales-support-customers/
All Hartley Botanic’s Glasshouses and Greenhouses are handmade, bespoke and made to order. Customers interested in purchasing a Hartley Botanic Greenhouse should visit: http://www.hartley-botanic.co.uk or call 01457 819 155 for more information.
‘Why Hartley?’
Unrivalled. Unparalleled. Unique. There are Glasshouses, and there are Hartley Botanic Glasshouses. Combining inspired design with enduring quality, nothing quite enhances your garden like a Hartley Botanic. The manufacturer prides itself on five key pillars of service which sets it apart:
- Beauty and elegance
The incomparable range of simply beautiful and elegant structures means Hartley Botanic can create designs that are distinctive and unique. The Victorian, Heritage and Modern Glasshouse ranges, means customers don’t have to go anywhere else to find the widest range of beautifully crafted, high-quality Glasshouses.
- Structurally superior
Every Hartley Botanic Glasshouse is handmade in the North of England to customers’ exact requirements. They are made of the finest materials with unparalleled durability, safety and beauty. All of their sections have a structural purpose. They never take short cuts by ‘sticking’ aluminium to glass for aesthetic reasons. They are so confident of the structural integrity of their Greenhouses; they offer a 30 year Lifetime Guarantee.
- A reputation beyond compare
Hartley Botanic’s brand heritage and reputation has been built on trust for over 80 years. Hartley Botanic has earned an unrivalled reputation for crafting the finest Glasshouses and Greenhouses money can buy through the very highest standards of hard-won experience, craftsmanship and service.
- Unrivalled knowledge and expertise
With a wealth of knowledge and expertise built into every Hartley Botanic Glasshouse, generations of customers have put their trust in the hands of the manufacturer’s expert, time served, highly skilled craftsmen. Hartley Botanic creates Glasshouses of distinction from decades of knowledge and care.
- Exceptional delivery of service
Once an order has been handmade to customers’ personal requirements, and to Hartley Botanic’s exacting standards, the delivery and installation will be exceptional. The proud team at Hartley Botanic are there to ensure the process runs smoothly, providing customers with the information they need and keeping them up to date throughout.
- ENDS –
Notes to Editors:
For press enquiries please contact:
The Hartley Botanic team at WADE PR
or call: 0797 067 9437 (Caroline)
About Hartley Botanic
www.hartley-botanic.co.uk
Hartley Botanic is an English Glasshouse and Greenhouse manufacturer based in Greenfield, Lancashire. The company was founded in 1938 by brothers Vincent (RHS fellow) and Norman Hartley following their groundbreaking aluminium Greenhouse design, the first time (to our knowledge) aluminium had been used in Greenhouse construction and marking a huge improvement on its wood and wrought iron Victorian forerunners. Today, Hartley Botanic’s reputation has been built on over 80 years of English craftsmanship, creating Glasshouse and Greenhouse structures known for their enduring strength, quality and performance. It is the Greenhouse manufacturer of choice for leading horticulture organisations, institutions and designers in the UK and worldwide with Hartley Botanic commissioned by the RHS, the National Trust, Kew Gardens, Glasgow Botanic Gardens, Massachusetts Horticultural Society, Oxford Botanical Gardens, Le Manoir aux Quat’Saisons, Blenheim Palace, The Lingholm Estate and Hampton Court Palace…to name a few. In February 2017 Hartley Botanic became the only aluminium Glasshouse and Greenhouse manufacturer to be endorsed by the RHS.
Company approach
Hartley Botanic combines modern advances in design, engineering and technology with old fashioned values and techniques which enhance its products and customer experience. Despite using cutting-edge machinery in its Greenfield factory all Hartley Botanic Greenhouses are still ‘handmade,’ being assembled entirely by hand with precision parts still being made using traditional, hand-operated equipment. The customer service experience is also both hands-on and highly personal with Hartley Botanic providing 360 degree support, from the Greenhouse design phase through to installation. Vincent and Norman Hartley’s vision in 1938 of lasting quality and ambition in making the finest Greenhouses money can buy remain key pillars for the company. Customers purchasing a Hartley Botanic Glasshouse or Greenhouse are making an investment which will stand the test of time, span generations and be robust enough to travel well.
Greenhouse products
Hartley Botanic’s Glasshouse and Greenhouses are all made to order and range from small patio models to imposing Glasshouses. Designs are available from 3 product ranges (Victorian, Heritage and Modern) with all models available in a variety of colours and sizes, along with options for ‘glass to ground’ installation, free-standing or lean-to and internal glazed partitions. Standard for every Hartley Botanic Glasshouse and Greenhouse are:
– 30 year ‘lifetime’ guarantee which covers both the structure and installation*
– Bespoke solutions to suit particular horticultural requirements
– Full installation service or choice of self-assembly for select designs
– Polyester powder coated paint finish
– Top hung opening lights for advanced, efficient ventilation*
– Single glazing in BS6206 tempered safety glass
– Glazing in individual frames
– No glass to glass or glass to metal contact in glazing
– Unique clear span roof design (no internal support to impede space)*
*not relevant to the Patio Greenhouse
Accolades and awards
In 2017 Hartley Botanic’s entire product range was endorsed by the Royal Horticultural Society (RHS.)
The manufacturer’s RHS Flower Show tradestands are award winning, year after year:
- RHS Chelsea Flower Show – Awarded the Director General’s Linley award for the last two years (including in its inaugural year), awarded 5 Stars or the Silver Gilt Show Garden award every year since 2014, awarded Best Tradestand in 2014
- RHS Hampton Court Flower Show – Awarded 5 Stars in 2018
- RHS Chatsworth Flower Show – Awarded 5 Stars since the show’s inauguration in 2017
- RHS Tatton Park Flower Show – Awarded 5 Stars in 2018